Jan 2, 2021Anatomy of a Communication MessageCommunications to members or clients is considered by many outside observers as marketing. Though in a broad sense, it is, it is also much more. It is mass communication to a large swath of fans of your organization with a customized, specific message to each individual. …Communication5 min read
Dec 23, 2020Do It Their Way: Connecting with Clients & MembersCommunicators have become lazy and cheap. When a new message is upon them, or when the last message did not attain the desired reach, the modern communicator can, unfortunately, be heard mumbling under their breath “we’ll just put it up on Facebook.” …5 min read
Dec 10, 2020The Goldilocks Zone of CommunicationWe all get too much. Too many emails. Too much junk mail. Too many texts. Too much spam on our favorite social media feed. And, too many ads everywhere we look. In fact, the noise is at such a peak that advertisements, marketing, and propaganda are often confused with the…Communication5 min read
Dec 1, 2020Break Through the Noise with Your CommunicationCommunication is not just about providing a message; it is about having the message heard and understood. Ideally, communication goes a step beyond. For our message to really make a difference, to be ‘successful’ communication, we need the receiver to interact and take action. Sometimes our communications are purely informational…Public Relations4 min read
